The Brain Rot Index
Hello, I hope the spring is off to a great start for you and yours.
As you probably know, I run a wireless company, Noble Mobile, that pays people to use their phones less. It’s clicked with people in part because we are all struggling with our relationship with our phones, what Hasan Minhaj calls our ‘rectangles of sadness.’ Noble today has thousands of subscribers and millions of annual revenue - thank you if you’ve been an early adopter!
How bad is your screen time? Well I’m proud to announce that starting today, you can find out! Introducing the Brain Rot Index (BRI), now in the free Noble Life app.
Your BRI is a daily score that tracks your phone pickups, screen time, and social media usage — and tells you exactly how rotted your brain is getting. If you’ve wondered how good or bad your phone use is, this is for you. For fun, if your score is in the acceptable range you can earn up to $100, plus 5.5% annual growth on your balance, on Noble.
Getting started takes about 60 seconds:
1. Download the Noble Life app
2. Create your free account
3. Track your Brain Rot Index daily
I founded Noble because millions of Americans are overpaying for wireless and losing hours of our lives to our phones. The hidden tax comes to over $100 billion a year and much more when you factor in our time and attention. This is a way to put money and time back in people’s pockets right now.
What’s my Brain Rot Index? Let’s just say that you will probably do better than I do. :)
Look Up.
– Andrew
We have Offline events coming up in LA and New York, as well as the Hudson Valley Ideas Fest later in April. Go to noblemobile.com/yang for 3 months off your wireless bill, the best deal around, or email matt@noblemobile.com to get a human being. On the podcast on Monday I talk to the author of ‘Mutiny: The Rise and Revolt of the College-Educated Working Class’ Noam Scheiber. Be present and try to look out for people in your boat.